Job Title: Fashion Marketing Executive
Company Name: Alert
Job Location: Sharjah, United Arab Emirates
Work Mode: On-site
Job Description / Role:
The Fashion Marketing Executive will be responsible for developing and executing creative marketing initiatives that strengthen the brand’s market presence, increase customer engagement and support sales growth. The role combines fashion marketing, digital marketing, AI-assisted content creation, brand collaborations, exhibition management, campaign analysis and reporting. The successful candidate will continuously monitor fashion trends, customer behavior and competitor activity while identifying innovative opportunities to keep the brand relevant and competitive.
Key Responsibilities:
- Develop and execute integrated marketing campaigns across digital and offline channels.
- Plan seasonal campaigns, product launches and promotional activities.
- Monitor local and international fashion trends and conduct competitor analysis.
- Use AI tools to improve creativity, marketing productivity, and generate campaign concepts/visuals.
- Develop creative co-marketing campaigns and build relationships with strategic partners and influencers.
- Plan and manage the company’s participation in exhibitions, trade shows and fashion events.
- Prepare weekly and monthly marketing reports, monitor KPIs, and analyze campaign ROI.
- Maintain marketing, content, seasonal, event, and product launch calendars.
Experience Required: Experience in fashion, apparel, luxury retail, or lifestyle brands. Marketing campaign and social media management experience.
Education Qualifications: Bachelor’s degree in Marketing, Business, Fashion Marketing, or a related field.
Skills Required:
- Strong branding, market research, and KPI reporting skills.
- Excellent communication, creativity, and project management abilities.
- Experience using AI tools such as ChatGPT, Canva AI, Adobe Firefly, CapCut AI, Gemini, Claude, and Midjourney (preferred) for content creation and campaign development.
Employment / Job Type: FULL_TIME
About the Company:
Human resources and recruitment services provider supporting employers in the UAE and wider Gulf. Services typically include candidate placement, outsourced staffing and payroll administration, visa and onboarding support, and advisory work on policies and local labour compliance across commercial, administrative, technical, hospitality, and facilities roles. Public information is limited and should be verified.
Company Industry: Retail/Wholesale
Department / Functional Area: Marketing
HOW TO APPLY:
Interested candidates may apply by submitting their resume/CV through the official Alert career website.
